Adidas Boost Your Run Augmented Reality implemented by HIC Media took place in Lebanon and Jordan serving as a backdrop of the company in 2015. This AR application made the Adidas sneaker function as a game controller. The player would stand in front of a screen, choose a track in which he’d like to race in, wear the Adidas shoes and simply run his fastest to finish the pathway and beat the highest score. A Facebook and mobile application were also developed to enhance customer experience.