Adidas Middle East


Social Media and Digital Marketing

HIC MEDIA handled all communications and social media management of Adidas Middle East page which contains millions of fans, enabling the online community management to improve significantly in a very short time frame with thousands of requests answered daily.

Adidas showcase


Adidas Boost Your Run Augmented Reality implemented by HIC Media took place in Lebanon and Jordan serving as a backdrop of the company in 2015.

This AR application made the Adidas sneaker function as a game controller. The player would stand in front of a screen, choose a track in which he’d like to race in, wear the Adidas shoes and simply run his fastest to finish the pathway and beat the highest score. A Facebook and mobile application were also developed to enhance customer experience.

Zain Iraq Showcase


Zain Iraq is part of Zain Group, a leading telecom innovator in eight markets across the Middle East and Africa.

Zain Iraq’s strategy is based on understanding the consumers and making them the center of any service or idea. This is in order to provide subscribers with the best and most advanced services that can meet their aspirations.

Zain Iraq’s vision for the year 2020 is centered on creating a partnership with the youth providing them with products and services that can help them communicate with the world.