What you need to know about Shopify vs PrestaShop

What you need to know about Shopify vs PrestaShop

Shopify overview

In 2006, the Canadian ecommerce SaaS platform Shopify was launched. 

In June 2009, it released an API to allow for the addition of applications and an app store to sell them.

The advantage of SaaS solutions is the speed with which you can create an online shop without real technical know-how. However, customization is limited and expensive.


Introducing PrestaShop

What is the future for ecommerce in the metaverse?

metaverse

Facebook is one of the largest advertising platforms in the world.

Facebook’s transition from an ad platform to one that includes transactions will be massive. With the rollout of the metaverse, new shopping experiences offer consumers the ability to interact with digital goods or physical products before they purchase them through augmented or virtual reality shopping. It will be a tremendous shake-up in the world of online shopping and will completely change ecommerce as we know it in the next five to ten years. 

New Options to Manage Ad Assets and Extensions

google ads

Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ad assets and campaigns, and may help to highlight new opportunities, based on new creative combinations, targeting tools, CTAs and more.

First off, Google’s now referring to ’ad extensions’ – like sitelinks, callouts and additional images - as ‘ad assets’, which aligns the broader scope of Google’s new approach to your various add-on elements.